Recently Amazon successful won the bidding right to NFL’s Thursday Night Football. Now the news might not be earth shattering but what is though is the continued expansions of sports and social media. This trend started last year when Twitter captured the rights to 10 games for a total of $10 million. A price which rose $50 million this year when Amazon took the rights away from the social media site. As mentioned in the article linked below, is the fatal blow this dealt Twitter.
For a social media outlet that has always been in the shadow of Facebook, the little blue bird saw the broadcasting of NFL games as a way to push themselves to more subscribers and move up the social media latter. For not only with Twitter lack the draw needed to standout as a social media juggernaut, they could find themselves taking a back seat to apps like Instagram and Snapchat. Both Snap and Insta have stepped up their apps abilities in big ways and as mentioned in the article, some believe Twitter has already taken a massive step behind these apps.
In my opinion Amazon winning the rights isn’t the end of the world for Twitter, however, if Amazon becomes a regular provided for NFL’s Thursday night games then this could be a issue that haunts the social media app for years to come. In a world were new popular apps come out left and right, it’s without question hard to keep things fresh and new. I don’t know if continuing to broadcast NFL games on Twitter would have even helped the little blue bird in years to come. Judging from the price increases between last year and this, eventually the NFL will set a price a so high that even a social media app like Facebook won’t bid.
But my question is, when did having the rights to NFL games become a target of social media outlets/sites? We’ve seen both Twitter and Facebook heavily invest in live videos but is there a point were this apps can go to far. How long before Facebook buys Snapchat? Will one company just buyout the others, taking the uniqueness of other apps and implementing them within there own?
The point I’m trying to make is that paying $40 million for 10 NFL games shouldn’t determine if a social media app/company succeeds or not. These apps are more often than not for global connection and it’s fair to say not everyone likes the NFL. So why waste money on broadcasting it, instead of putting say $40 million into fix the errors with your app and trying to make it better.